Two recent news items are of interest to those of you
who deal with employees - whether it is as a manager or as a
communicator.
Watson Wyatt says its research shows that effective employee communication
adds to the bottom line and cuts turnover. A total of 267 U.S. companies
were used in the study. It showed that those with effective employee
communications had a 26% total return to shareholders from 1998 to 2002.
Those with the least effective had a return of -15%.
The study also found that a significant
improvement in communication effectiveness is associated with a nearly
30 percent increase in market value.
One of the many challenges of a professional
communicator is to demonstrate their value to a company. We all know it
costs money to communicate - but it's almost impossible to measure the
return on that investment. The Watson Wyatt study can be helpful to show
how your work impacts the company's profit margin.
Those companies with effective employee communications
also have a lower turnover rate than others in the same industry with
less effective programs.
At Least Say Thank You
Few employees hear those two special words - "thank you"
- very often. Didn't we learn this one when we where children?
According to a recent
Maritz Poll co-workers are much more likely to say thanks than are
supervisors. Only 10% of employees said their supervisors said thanks on
a daily basis. The survey also showed that 26% of employees are thanked
seldom or never by their supervisor for a job well done, 29% receive
occasional thanks and 35% are thanked frequently.
Hey, thanks for reading this.
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